NIKITA
ZVEREV
Advisor
Educator
Founder
Top manager
Educator
Founder
Top manager
#marketing
#digitaltransformation
#consulting
#management
#e-commerce
#AI
#data
My experience in numbers
7+
Years of C-level e-commerce experience in the top 10 global brands
25+
Brands were improved with
my service
my service
11
Direct-to-consumer businesses were launched
$10m
Average digital marketing budgets
$5bln
Cumulative turnover growth of managed digital businesses
3+
Years of teaching in business schools/MBA
12+
Years of e-commerce, sales and marketing experience
My services are ideal for
Medium businesses
Startups
Large businesses and corporations
Business schools and
universities
universities
When my expertise is helpful
You recognise the importance of being data-driven and leveraging AI
You recognise the importance of being data-driven and leveraging AI
...by understanding all the technical, organisational and use-case aspects.
You wish to organise
an e-commerce school
an e-commerce school
You wish to organise
an e-commerce school
an e-commerce school
...by creating customised upskilling initiatives, schools or workshops.
You want your managers to become innovative leaders, shaping the future
You want your managers to become innovative leaders, shaping the future
...in business, e-commerce and digital, having the best-in-class worldwide expertise.
You are looking for a speaker in digital and tech trends
...AI, e-commerce, digital transformation, efficient data and trending skills.
You are looking for a speaker in digital and tech trends
You feel the need for the digital transformation of your business
You feel the need for the digital transformation of your business
...and you want to achieve a better understanding, clear planning and clean implementation.
You have an existing product, brand or business
You have an existing product, brand or business
...and you want to reduce costs or make sure that you receive the maximum benefit from marketing and sales.
When you want to launch
a new product, brand or business
a new product, brand or business
When you want to launch
a new product, brand or business
a new product, brand or business
...but don’t have a clear final vision of the most efficient marketing strategies.
When my expertise is helpful
...but don’t have a clear final vision of the most efficient marketing strategies.
...and you want to reduce costs or make sure that you receive the maximum benefit from marketing and sales.
...and you want to achieve a better understanding, clear planning and clean implementation.
...AI, e-commerce, digital transformation, efficient data and trending skills.
...in business, e-commerce and digital, having the best-in-class worldwide expertise.
...by creating customised upskilling initiatives, schools or workshops.
...by understanding all the technical, organisational and use-case aspects.
Find the relevant cases
Goal: to launch the e-commerce direction
The client understood that online channels were rapidly developing and were crucial for sales growth. However, the company was not organisationally ready for this. There were no processes, teams, methodology, etc.
Solution
– Analysed current business processes and organisational structure
– Conducted an assessment of existing teams
– Created a financial model
– Formed a cross-functional organisational structure to manage marketing, digital marketing, sales and operational management of the e-commerce channel
– Built a KPI system
– Created a pool of key customers and organised relationships with them
– Launched a new sales channel (DTC), which included 3 mono-brand online shops
Result
– Increased the sales of the online channel
– Increased the efficiency of marketing investments
Solution
– Analysed current business processes and organisational structure
– Conducted an assessment of existing teams
– Created a financial model
– Formed a cross-functional organisational structure to manage marketing, digital marketing, sales and operational management of the e-commerce channel
– Built a KPI system
– Created a pool of key customers and organised relationships with them
– Launched a new sales channel (DTC), which included 3 mono-brand online shops
Result
– Increased the sales of the online channel
– Increased the efficiency of marketing investments
Goal: to create an e-commerce channel growth strategy
Solution
– Organised investments in e-retail media by building a data collection and analysis system
– Established effective commercial relationships and Joint Business Planning with key retailers
– Tested and launched innovative performance marketing channels
Result
– Increased the company's online market share while maintaining current cost levels
– Organised investments in e-retail media by building a data collection and analysis system
– Established effective commercial relationships and Joint Business Planning with key retailers
– Tested and launched innovative performance marketing channels
Result
– Increased the company's online market share while maintaining current cost levels
Goal: to train company e-commerce managers and to maintain a high level of expertise
Solution
I launched my own corporate e-commerce school aimed at two target audiences:
– Senior management - teaching strategy, innovation and trends
– Middle management - operational management of e-commerce based on strategy
Result
– Trained over 200 managers;
– This team was one of the strongest digital and e-commerce teams in their industry for several years
I launched my own corporate e-commerce school aimed at two target audiences:
– Senior management - teaching strategy, innovation and trends
– Middle management - operational management of e-commerce based on strategy
Result
– Trained over 200 managers;
– This team was one of the strongest digital and e-commerce teams in their industry for several years
Goal: to analyse media investments and to prepare a proposal to improve processes and efficiency
Solution
– Analysed media planning and media buying, quality of agencies' work
– Completely overhauled the approach to media investment to improve its link to sales performance and created better synergy between awareness and performance marketing
Result
– Increased all media metrics
– More transparent reporting tied to actual sales
– Analysed media planning and media buying, quality of agencies' work
– Completely overhauled the approach to media investment to improve its link to sales performance and created better synergy between awareness and performance marketing
Result
– Increased all media metrics
– More transparent reporting tied to actual sales
Goal: to create e-commerce educational programmes, to capture as many audiences as possible and to reduce the cost of attracting audiences without losing the quality of the product
Solution
I created several independent programmes on positioning, target audiences and pricing.
– HSE – e-commerce requalification courses for people with experience
– GeekBrains - courses for a wider audience with no experience - for those taking their first steps in the industry
– Alibaba - courses for entrepreneurs and startups
Result
– We covered all target audiences
– We trained over 2,500 students
– One of the best programmes in the e-commerce market
I created several independent programmes on positioning, target audiences and pricing.
– HSE – e-commerce requalification courses for people with experience
– GeekBrains - courses for a wider audience with no experience - for those taking their first steps in the industry
– Alibaba - courses for entrepreneurs and startups
Result
– We covered all target audiences
– We trained over 2,500 students
– One of the best programmes in the e-commerce market
Goal: to conduct channel consultation for content distribution and sales and to launch the eCommerce direction
Solution
I packaged online broadcasting into a product, from the business model to technical implementation and marketing promotion.
Result
– During the pandemic, daily free online broadcasts garnered >100 million views from 100 countries in a matter of months.
– We developed and launched Russia's first independent theatre multimedia OTT platform (streaming service with a paid subscription).
– Approximately 8,000 users from different countries visit the service every month using the free and paid mariinsky.tv functionality.
I packaged online broadcasting into a product, from the business model to technical implementation and marketing promotion.
Result
– During the pandemic, daily free online broadcasts garnered >100 million views from 100 countries in a matter of months.
– We developed and launched Russia's first independent theatre multimedia OTT platform (streaming service with a paid subscription).
– Approximately 8,000 users from different countries visit the service every month using the free and paid mariinsky.tv functionality.
Goal: to optimise the workflow and costs of monthly content production
– Reduce resource consumption (budget and people)
– Increase the efficiency of the content produced
Solution
- We created a cloud database connected to the Task Tracker - the main interface for designers and marketers.
- Uploaded content from all sites with metrics (primarily CTR and ER) into the database
- Manually labelled the content by characteristics: background colour, presence of a person in the picture, amount of text, size of the product depicted, etc.
Result
– Thousands of pieces of content in one place with performance metrics and a set of marker filters to find patterns
– Designers spend less time producing content because of the ready-made database of recommendations
– Increased likelihood of content success, as decisions about various design elements are made based on data rather than subjective experience
– Increase the efficiency of the content produced
Solution
- We created a cloud database connected to the Task Tracker - the main interface for designers and marketers.
- Uploaded content from all sites with metrics (primarily CTR and ER) into the database
- Manually labelled the content by characteristics: background colour, presence of a person in the picture, amount of text, size of the product depicted, etc.
Result
– Thousands of pieces of content in one place with performance metrics and a set of marker filters to find patterns
– Designers spend less time producing content because of the ready-made database of recommendations
– Increased likelihood of content success, as decisions about various design elements are made based on data rather than subjective experience
My superpower
Experience in leading e-commerce and digital marketing courses for top business schools and MBA programmes
I am happy to attract additional educators with various e-commerce backgrounds from my wide professional network.
Experience in creating educational programmes based on the businesses/students’ needs
My educational programmes are based on real business experience.
Launching several successful e-commerce schools from scratch including AliBaba school.
Additional facts about me
Education
Laser Engineering
Strategic Management
IT Project Management
Business
Professional activities
Global E-Business Director
Founder (Consulting & Education in Commerce)
Lecturer
Ambassador of Business School
Curator, E-commerce University
About me
Life long learning
Triathlon
Happy husband
Peace
Trust
Entrepreneurship
Chinese tea
Happy father of two
Development
Creation
